Mobile service Kinvey has recently released a new mobile application that allows customers to use Salesforce’s CRM platform. This is Kinvey’s first application but the company claims that with the help of its Data Links technology they created a much better experience that Salesforce. The reason to say so is that it works in a way that people usually expect mobile applications to work. Kinvey’s technology allows the applications to have a customizable front-end and it will also enable companies to tailor it to their teams’ needs.
The release of this mobile application happened several weeks after the TechStar alumnus had announced the release of Enterprise Edition.
Though Salesforce CRM has its own mobile application Kinvey believes that it doesn’t meet the needs of customers. Joe Chernov, Kinvey’s Vice President of marketing said that Salesforce’s mobile application was a kind of “off-the-rack” replica of their web application that didn’t meet the needs of the main part of their customers.
At the same time Chernov denied that Kinvey tried to compete with Salesforce by creating a CRM platform. On the contrary it is more likely that the company competes against othet backend platforms like Parse and Stackmob. While services like Parse work with independent developers Kinvey believes that there is an opportunity in not only independents but also enterprise.
The Salesforce CRM mobile application is the latest example of Kinvey’s potential and it shows not only the customizability but also the possibility of being utilized for larger companies and organizations.
Kinvey’s Salesforce CRM mobile application is available for devices either on iOS or Android. Joe Chernov says that the application is going to cost a part of what companies pay to use Salesforce.
Though Salesforce CRM has its own mobile application Kinvey believes that it doesn’t meet the needs of customers. Joe Chernov, Kinvey’s Vice President of marketing said that Salesforce’s mobile application was a kind of “off-the-rack” replica of their web application that didn’t meet the needs of the main part of their customers.
At the same time Chernov denied that Kinvey tried to compete with Salesforce by creating a CRM platform. On the contrary it is more likely that the company competes against othet backend platforms like Parse and Stackmob. While services like Parse work with independent developers Kinvey believes that there is an opportunity in not only independents but also enterprise.
The Salesforce CRM mobile application is the latest example of Kinvey’s potential and it shows not only the customizability but also the possibility of being utilized for larger companies and organizations.
Kinvey’s Salesforce CRM mobile application is available for devices either on iOS or Android. Joe Chernov says that the application is going to cost a part of what companies pay to use Salesforce.
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